Trends: Facebook Live & Sports Publishers

Facebook brings together the world’s largest community of sports fans, which includes 650 million people who are connected to at least one sports Page. Facebook Live is a powerful way sports publishers can connect with this global audience, as it gives fans unprecedented access to the action, taking them on the field and in the locker room, and inviting them to interact directly with their favorite players, coaches and media personalities.

Leagues, teams, athletes and sports media are experimenting with a wide variety of Facebook Live formats.