Popular image sharing app, Instagram, has become one of the greatest mediums to build a brand. Most people got the wrong notion that Instagram is used only by photographers, but the fact is that it can be used by the common people too who focus more on building their online presence.

Instagram is not just an image sharing app, but the option to add filters and retro style graphics adds the real fun on presenting the subject. And that’s what makes this app more unique and easy to use. Instagram can be used for several purposes. Whether it’s about sharing your new pieces of stuff, your travel experiences or about your company events, Instagram can post it all with a unique outlook.

Instagram is a mobile-only app which is available in popular OS platforms like iOS, Android, and Windows Phone. To use this app, you need to sign up using your email id and create a unique Instagram handle with a password. You can edit and modify your profile information and add a display image which would be publicly visible.

Next to stay updated with your friend’s pictures, you can add them to your list and can also add your Facebook friends to find what they are sharing in the app. Now you can start uploading and share your images on Instagram by adding cool retro effects.

Choosing your Instagram handle

The Instagram handle is a simple and unique username which will help you build your online presence. Few of the popular Instagram handles are, CuteSugar, AngelDoll, Romeo, Genius-General, etc. You can also add your name in your handle to make people recognise your account. Some of the Instagram handles sound similar to each other, so it’s very important to choose a unique username that makes you recognisable and helps others remember it easily.

Who uses Instagram?

As I said, Instagram can be used by anyone, and it’s not necessary that he/she should be experienced in photography or similar other stuff to use it. Instagram can rectify and enhance any image even if it is not properly shot. A number of people from various industries use this app.

Authors

Instagram can help build an author’s profile in the most exceptional way. An author can take a shot of his/her latest publication and share in on Instagram along with the discounts and offers they are offering with the copy. It may generate more fan followers and readers who’d take an interest in the publication.

Bloggers

Bloggers can use Instagram as a medium to promote and market their blogs. They can take a screenshot of their latest post title and add a relevant image to it to boost its productivity and reach. For reviewers, you can shoot the product that you’re reviewing next and upload it in the app, and this would bring the enthusiastic readers to your blog.

Celebrities

Celebrities have already joined this league and gained massive fan followers. They shoot their event pictures, movie promotions and upload them to their followers to obtain a high reach. For example, if they are a movie star, they influence their fans to look forward to their next releases. In this way, Instagram helps them to get more popular and hence more followers.

Why Celebrities like Instagram?

The greatest personalities love Instagram due to its friendliness and the openness it provides to interact with fans.

Build a relationship with followers

Instagram help celebrities build a strong relationship with their followers. It can be done by commenting and liking each other’s images and creating interactive sessions with fans.

Allows a sneak peek into their personal lives

Where in news and media, followers can just have a peek into the personal lives of their favourite celebrities, Instagram allows them to question and learn a lot more about them. Celebrities can optionally share what’s going on their private lives and lets followers have a look at them.

Get unlimited fans

Celebrities can obtain unlimited fan followers for their Instagram account which is mostly restricted to the other social networking platforms. This way celebrities can build a huge fan following and reach out the broader audience.

Easy to reach out to fans

Nothing else benefits the superstars to reach out to their fans like Instagram provides. With the exclusive interacting and communicating sessions, personalities can speak to their fans and share their thoughts. They can also collect feedbacks on their latest releases and promotions.

Helps broadcast themselves

Celebrities are much fascinated to the platforms those allow to broadcast or show off themselves, and Instagram does the same in an audio-visual way. Celebrities can showcase their pictures and videos through the app and can easily highlight themselves to their fans. It is, in fact, a faster way to promote them.

A marketing and promoting medium

Instagram has become one of the greatest marketing tools for personalities. It helps them in organising surveys and feedbacks on their promotions. Instagram helps celebrities in powerfully building their brands and make themselves more and more popular.

Directly interact with fans

No other media allows direct contact with fans like Instagram does. You can build personal conversations and interactive groups to chat with your fan and ask for their opinions.

Popular Celebrities and Personalities who use Instagram

In this section, I am listing down the top celebrities with their Instagram handles who actively use Instagram for marketing themselves.

Naomi Campbell